Friends,

I'm so excited to finally share this conversation I've been holding onto for months. The second episode of my limited Behind the Author Brand series is now live!

Join me for this candid, inspiring, and informative chat with Bridget Crocker, international river guide and author of the acclaimed memoir, The River's Daughter (Spiegel & Grau, 2025).

For those of you who've been in this community for a bit, you may recognize Bridget from the first client case study video I shared over a year ago. In that interview, we discuss how author branding helped her prepare for and secure her dream agent and publisher.

In this follow-up episode--a few months post-book-launch--we discuss:

• what it's like to finally hold the book after 22 years of working on it
• defying expectations and cultivating confidence
• building relationships in the writing world
• the importance of intuition
• protecting your vision through the publishing journey
• advanced prep for book launch
• what this memoir means to Bridget.

I hope you enjoy this episode where we explore many often overlooked and rarely discussed aspects of the publishing journey, as well as ways you can protect and advocate for your book(s). I'd love to hear what you think.

Or watch on YouTube if you prefer.

And yes, shamelessly, I'll remind you that we're in the final weeks of applications for the Author Brand Strength Group Program. Fun fact: Bridget was in the very first cohort of this program 3 years ago. As you can see—this stuff works.

As you'll see from the episode, this program isn't just about branding--it's about shifting your entire perception of the publishing process and what's possible for you. If you are ready for this kind of transformation, ​visit the info page and apply by October 22nd​.

Always wishing you all the best in your life and work,

Andrea