Hello and Happy New Year,

Is 'building your audience' or 'getting better at marketing' on your to-do list this year? If you've been meaning to start up a blog, or be better about posting to social media, or launching your new Substack or email newsletter, I've got you.

Do any of these sound like you?

• You have been meaning to start a [blog/ email newsletter/ Substack, fill-in-the-blank] but aren't sure where to start or how to keep it going.
• You have some fun ideas but then get stalled out or avoid launching this new marketing thing because you're worried about keeping it up.
• The idea of "creating content" for your audience makes your eyes glaze over.
• You have some great ideas but aren't sure what the best platform is, or how to keep it up.
• Or, you've been posting content regularly but it doesn't seem to be gaining any traction—your audience is not growing much.

If you have felt like this, this workshop is designed for you. Learn to translate your existing storytelling skills into building your brand and audience in a more organic way that doesn't feel like a chore. Come learn a totally different way to look at creating your marketing and brand-building content. Instead of thinking about what platform you're going to create for, flip the script and think CALM...CONTENT...CREATION. Ideate and create from a state of flow, in a strategic way that resonates with your readers and inspires them to action. Details below...

Calm Content Creation Workshop JAN. 21, 2026 | 10:30am-12:30pm PDT Create content that helps you meaningfully connect with your readers and build a... Read more Register Now

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A little background on this workshop: As a brand strategist, designer, and marketer, I've been working on, creating, and editing content for clients (and my own business) for 25 years. I'm not a trend-seeker because it grosses me out, but also because I know what works long-term (as well as how to leverage new tools). But like many writers, the past few years of changes in marketing made me want to run for the hills. Instead, I dug deep and explored a more integrated mind-body-spirit approach to marketing, and then I tested it.

What resulted is a new way of creating content--from a place of aligned flow instead of platform-based chaos and constant trend/algorithm seeking. I don't know about you, but I'm sick of the shtick and only interested in building my brand in total alignment with my values.

This workshop will walk you through my Calm approach to creating content and help you set up your own way of consistently producing writing/posts/videos/audio/whatever that makes you feel inspired to create and share while also resonating with your people.

There's more...

Coming Soon: new episode of Behind the Author Brand! You're not going to want to miss this new episode where I chat with Elizabeth Husserl, author of The Power of Enough: Finding Joy in Your Relationship to Money. This is not your average conversation about money, marketing, or branding. This truly perspective-shifting episode comes out next week. ​ Don't miss it—subscribe on Substack now.

I know this year has already started with a lot of drama on the national scale, but I truly hope you have an opportunity to regroup and center during these first few months of the year/last few months of lunar year.

All the Best,

Andrea

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