Hello friends,

So many exciting things to share today...

Finding and connecting with your readers is essential to selling books, yet there are so many trends and tools, it can feel impossible to figure out how best to go about it. Whether you're preparing for your debut book launch, trying to build your audience, or thinking about starting a newsletter, the one question you might find yourself noodling over again and again is:

"Where do I find and reach more readers?"

This Wednesday I'll be teaching for The Authors Guild! Join me for How & Where to Find Your Readers where I'll help clear the mental clutter and introduce a more holistic yet streamlined approach to how and where to find your readers.

I'll share a bit about the psychology behind what your readers want (and need) so that you can show up where they are, in ways that other authors don't often make the effort to. This one-hour session will provide actionable insights and resources, as well as Q&A time to discuss your questions and ideas.

A Q&A will follow the presentation; you can pre-submit a question when registering for the event. A recording will be made available for those who cannot attend live. August 27th at 2pm ET/ 11am PT Learn More & Register here on The Authors Guild website. (This event is free for all, thanks to the generosity of The Authors Guild Foundation)

Sneak Peek: Behind the Author Brand series 👀

For a while now, I've felt the intuitive pull to bring more of the magical conversations I have with authors directly to you. I'm excited to release the first episode of this new audio/video series in just a few days. As a thank you for being a subscriber, here's a quick sneak peek I haven't shared anywhere else. Hope you enjoy this tidbit from a truly great conversation with author Naseem Jamnia—and stay tuned for the full episode!

Watch the quick sneak peek! Behind the Author Brand with Naseem Jamnia (~ 1 min) Watch Now

Note: to be notified right when the first episode drops, make sure you're subscribed to my Substack.

🗓️ Upcoming Classes & Events

Early Applications Open Now: Author Brand Strength Program

The next Author Brand Strength group program enrollment period will begin in October. As a subscriber, you're the first to hear that we've opened up applications! Check out the details and please apply now to get first dibs on 1-on-1 discovery calls.

October 8th Class through Book Passage

​Before You Pitch: Author Brand Essentials​

October 8th at 10:30am PT / 1:30pm ET Online, 90 minutes

$80 | Register at BookPassage.com​

✨ 📖 💗 Community News!

"Gothic horror meets the glitz of 21st-century Los Angeles in this surreal and bingeable story." —KIRKUS

Congrats to my friend, client, superconnector,and unstoppable force, Leigh Stein on her new novel, IF YOU'RE SEEING THIS, IT'S MEANT FOR YOU! I'd recommend ordering ASAP, because even though it's out Aug 26th, her publisher (Ballantine Books) has already done a second printing!

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20th Anniversary: THE MERCY OF THIN AIR​

Excited to share that client and friend, Ronlyn Domingue's internationally beloved novel celebrates it's 20th anniversary of publication on September 13, 2025. I adore this book, but check out what more influential folks had to say about it:

“This is that rarest of first novels—a truly original voice, and a truly original story.” —Jodi Picoult, New York Times bestselling author

“Through the alchemy of Domingue's rich, lovely prose we are transported back and forth through time.” —The Boston Globe

​Learn more.​

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Waning Moon Writing Workshop (Free!)

My friend and colleague, Catherine LaSota is hosting a free, online workshop to help you prepare for the new moon, September 15th. I highly recommend Catherine's events. Who knows, maybe I'll see you there?

Monday, September 15, 2025 at 5pm PT/ 8pm ET. Register free here.​

Psst. You are a part of this community too! If you have an event or book launch or other fun thing to share, please let me know here.

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Psst. You are a part of this community too! Want to share your book launch, event, or other news? Let us know about it here.

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As ever, thanks for allowing me so visit your inbox.

All the Best,

Andrea

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P.S. 🌟 Ready to jump into autumn with more clarity? Book a 1-on-1 Mini Brand Consult with me.

(Fall calendar fills fast, so book ahead)